August Workshop

Live on Wednesday, August 20 | 11:00 AM-12:30 PM ET

AI-Infused Website Refresh or Rebrand: Build a Human-Centered, Client-Attracting Website

Give your website the upgrade it deserves

When was the last time you looked at your website and thought, “Yep, this really captures my brand”?

If that feels like a stretch, remember that your business evolves, life changes, and most websites don’t keep up. I update my website daily- it’s a living breathing thing and needs to be relevant so it’s not buried in search results online (or now in AI searches).

Not only have I (Jenna Gaidusek) created countless websites and platforms for myself, but I also offer this as a service to other business owners. From branding to full build-outs, hands-on or done-for-you. So when I say I have some tips that use AI to make this process less intimidating, I’m speaking from firsthand experience!

In this 90-minute live workshop, you’ll learn how to:

• The goal: Clarify Your Message + Update Your Site with Confidence

  In this 90-minute live workshop, we’re turning your “I know I need to update my site…” into an actually-done plan.

  Whether you're just starting out or your web presence is a few years behind your business, this session will guide you through how to use AI and design strategy to confidently rework your brand message, visuals, and site layout—without the tech panic.

  Also, AI has totally changed the game in the world of Google and SEO search results- I’ll teach you how I’ve pivoted my blogs and content to tailor to these new AI searches and how you can too.

  We’ll cover:

  • Analyzing your current site using AI to identify what’s working- and what’s not

  • Using AI + deep research tools to define your ideal client and dial in your message. (You can use one of the these that fits you best Chat GPT, Gemini, Perplexity, etc).

  • Writing branded, polished copy for your homepage, about section, and headlines

  • Creating strong, consistent visuals to match your voice and values and offerings. Always with ethics in mind first!

  • Applying layout + CTA best practices to boost engagement and leads

  • Implementation options: DIY it in Squarespace or Canva (as a live website OR as a mock up to have built how you want it), copy/paste your updates, or hand it off to your web designer with confidence

  You'll leave with:

  • A clear, human-centered brand message (not sounding like AI wrote it).

  • New web copy (the knowledge to fine tune after the session) and visuals that are on brand.

  • A checklist to update or relaunch your site

  • And the confidence to finally say: “Yep—my website actually reflects my business and who I serve.”

  This session is perfect for designers, creatives, and business owners ready to show up online with clarity, consistency, and a brand that feels like you.