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In this video, I dive into the capabilities of Perplexity, an advanced AI search engine that combines various models for accurate information sourcing. I highlight its unique features, such as toggling for specific types of content and organizing projects for better research management. I also discuss how it can generate SEO-optimized text for images and assist in creating blog posts. Please take a look and let me know your thoughts on how we can leverage this tool for our projects!

• Intro to Perplexity AI

  • Difference between Perplexity and models like ChatGPT or Claude

  • Aggregate model that pulls live information from the internet

• Understanding the Interface

  • Search engine-style input with conversation threads

  • Discover feed for trending and real-time topics

  • Spaces (like folders or projects)

  • Mobile access with voice search and widget features

• Live Research Examples

  • Searching for ADA-compliant pulls and knobs

  • Reviewing sourced results from Reddit, articles, and product listings

  • Using toggle filters (social, academic, shopping, video)

• SEO Strategy Using Perplexity

  • How to turn research into blog post ideas

  • Writing prompts to help designers rank in search results

  • Example blog topics for aging-in-place design clients

• Generating Long-Form Content

  • How to convert a conversation into a formatted blog page

  • Adding media, headers, and linking to original sources

  • Tips on maintaining brand voice using your own transcripts

• Design Research Takeaways

  • Using Perplexity as a supplement or replacement for Google

  • Great for social proof, facts, and fast product research

  • Ideal for designers creating content, building authority, and improving SEO

• Next Video Preview

  • How to build and train your brand voice using Perplexity

  • Creating effective instruction sets and tone samples for other AI tools