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In this video, I walk you through the process of creating a brand voice that truly reflects who you are. I share tips on using AI tools to enhance your content and how to structure a comprehensive brand voice style guide. I also discuss the importance of personalizing your approach and keeping your audience in mind. Please take a moment to review the suggestions I provide and let me know how it goes for you!

Outline: Building a Brand Voice Using Perplexity AI

1. Settings and Preferences Overview

   • Customizing interface (dark mode, predictive text)

   • Choosing preferred AI models (Claude, Gemini, etc.)

   • Managing data retention and deep search notifications

2. Inputting Brand Content for Voice Analysis

   • Using existing website content (e.g., About page)

   • Adding Instagram captions, blog posts, and style identity samples

   • Uploading files or linking live pages for Perplexity to analyze

3. Generating a Brand Voice Summary

   • Breakdown of tone, structure, vocabulary, and personality

   • Pulling direct quotes and insights from sample content

   • Matching voice to the target avatar (e.g., millennial moms)

4. Voice Style Guide Creation

   • Brand voice dimensions (e.g., casual vs. polished)

   • Keyword strategy and long-tail SEO phrases

   • Implementation rules for AI writing and formatting

   • Copy snippets for blogs, social, and web sections

5. Copywriting Architecture and Best Practices

   • Paragraph structure, headers, and list formatting

   • Meta description suggestions and action verbs

   • Tone and metaphor tips for audience connection

6. Training AI with Brand Voice Instructions

   • Creating instructions for GPT-based tools

   • Custom GPT setup for consistent writing style

   • Emoji usage rules and tone guardrails

7. Applying the Style Guide to Website Copy

   • Rewriting homepage sections using the new voice

   • Aligning copy with SEO and client goals

   • Suggestions for layout and content flow

8. Final Challenge

   • Apply your brand voice to real copy updates

   • Use Perplexity to refine SEO and content strategy

   • Test results across platforms (website, blogs, AI prompts)