Profitable Pricing & AI-Infused Service Strategies For Interior Designers

Featuring Guest Interior Design Business Coach, Claire Jefford.

Build smarter service offerings, price with confidence, and streamline proposals using real-world strategies plus practical AI.

What This Workshop Is

A 90-minute, live, highly practical training where business coach Claire Jefford breaks down proven pricing structures and deliverables while Jenna shows you how to operationalize it all with AI, so you walk away with packages you believe in and systems that actually save you time.

You’ll get pricing Clair-ITY during this session. Leave with clear offers, confident rates, and AI tools that help you implement immediately.

What You’ll Learn

1. Define Your Services With Confidence

   • Clarify the differences between common service tiers—Consultations, Designer for a Day, Designer By Your Side, Concept-Only Design, and Full-Service Design—so clients instantly understand your value and boundaries.

   • Use AI templates to translate your services into client-friendly language, scope inclusions/exclusions, and deliverables.

2. Choose a Pricing Model That Supports Profit

   • Compare hourly, flat fee, per-room, and bundled models—and when each works best based on your market, scope, and involvement.

   • Use AI-driven calculators and scenario planners to test minimums, markup, and margins before you quote—so you can hit your GPM targets with confidence.

3. Productize Your Offers Into Packages

   • Turn your most-requested outcomes into clear, tiered packages that are easy to sell and easy to deliver.

   • Borrow Claire’s real examples and adapt them with Jenna’s AI prompts to fit your brand and process—fast.

4. Automate Proposals, Contracts, and Onboarding

   • Build proposal and contract templates that reflect your brand, scope, and policies—without starting from scratch each time.

   • Set up AI-assisted intake, decision trees, and onboarding flows to reduce back-and-forth and set expectations from day one.

5. Learn From Real Case Studies

   • See how Claire structures and prices projects—from concept-only kitchens to full-service furnishings—plus how she tracks time and calculates margins to ensure profitability.

   • Reverse-engineer your own numbers and plug them into AI tools to model your next project’s fees and profits.

Special Bonus: Claire’s Pricing App

Jenna will demo a custom GPT trained on Claire’s pricing strategies. You’ll get access via QR code during the session to test packages on the spot. Bring your services and run scenarios live.

Who This Is For

• Interior designers and decorators who are done undercharging and ready to price with clarity and confidence

• Designers who want to streamline proposals and onboarding to save time for creative work

• Business owners who want adaptable tools and repeatable systems they can implement now

What’s Included

• 90-minute live Zoom workshop + replay access

• Pricing and Packaging Template Kit (AI-infused resources, prompts, and calculators)

• Real-world examples and hands-on demos

• Live Q&A with Claire and Jenna to apply strategies to your services

Real Outcomes You Can Expect

• Clear service menu with defined inclusions/exclusions and boundaries

• Confident pricing aligned to profit goals, not guesswork

• Faster proposals and client onboarding using AI-assisted templates

• A repeatable review process to track hours, margins, and refine fees over time