Ep 57: Tech-Forward Trade Partnerships with Howard Elliott
Listen to the Podcast Episode for a deeper dive
Welcome to the AI for Interior Designers podcast recap for Episode 57! In this episode of AI for Interior Designers, Jenna sits down with Bree Cassidy from Howard Elliott to talk about how one manufacturer is changing the game for designers with smarter, more efficient tools.
Howard Elliott has been a designer favorite since their early mirror collections in 2001, and today they offer over 5,000 SKUs ranging from mirrors and accent furniture to custom textiles, wall art, and outdoor pieces—all with a strong focus on customization. Bree shares how the brand’s new website update takes the guesswork out of sourcing, with features like:
Reverse image search so designers can upload a photo and instantly find similar Howard Elliott pieces
Clean silo photography and lifestyle images that make it easy to visualize products in projects
Wishlists and catalog builders to organize by client or project
Real-time stock visibility and designer-friendly pricing with no minimums
Jenna and Bree also dig into why user experience matters for trade partners, how Howard Elliott keeps customization at the forefront, and why photography and AI-powered workflows are making life easier for busy designers. Plus, Bree shares insider details about their Friday Friends designer spotlights, the annual Show Us Your Howard Elliott design contest, and of course—their legendary showroom happy hours at market.
This episode is equal parts tech-forward insights and down-to-earth designer talk, highlighting what true brand partnerships look like in 2025.
Explore more:
The Daily™ AI Training Membership – on-demand AI training for designers ($29.99/month)
Jenna’s AI Tools List – her curated collection of go-to tools
Howard Elliott Website Walkthrough on YouTube – full video tour with Bree and Pauline
About Howard Elliott
For over 20 years, The Howard Elliott Collection has been a trusted name in the home décor industry, known for its distinctive designs, quality craftsmanship, and commitment to partnership. Offering a diverse range of decorative mirrors, accent furniture, wall art, textiles, and accessories, Howard Elliott serves designers, retailers, and hospitality groups with in-stock, customizable solutions that help bring design visions to life.
Connect with Howard Elliott:
🎧 Tune in to hear how Howard Elliott is blending AI, customization, and a designer-first mindset—and why it matters for your next project.
Disclaimer: This blog was written using AI as a recap from the recording then edited by the author for accuracy and details.
