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Hey designers! In this video, I demonstrate how to use ManyChat for automation workflows to boost engagement on Instagram. By setting trigger words in comments, you can increase post reach and simplify link sharing. Tasks include setting up trigger words and creating automated responses. Join me as we explore AI-powered marketing strategies with ManyChat!

Automating Instagram DM Responses with ManyChat

Objective

To automate the process of sending direct messages (DMs) with links or information to Instagram users who comment with a trigger word using ManyChat.

Key Steps

1. Set up ManyChat account and navigate to the "Auto DM Links" feature.

2. Choose specific trigger words for comments that will activate the automation.

3. Create an opening DM message thanking the user for their interest and prompting them to click below for the link.

4. Provide the necessary link and a button label for easy access.

5. Optionally, set up follow-up messages for users who do not follow you or do not click the link.

Cautionary Notes

- Choose trigger words that are unique and unlikely to be commonly used in comments.

- Be cautious of automation glitches or errors and be prepared to monitor and adjust as needed.

- Ensure that the messages sent are relevant and engaging to maintain user interest.

Tips for Efficiency

- Utilize the same trigger words for similar posts to streamline the process.

- Customize the opening DM message to match the specific content being shared.

- Regularly review and update the automation to ensure it remains effective and relevant.

- Test the automation regularly to identify any issues and make necessary adjustments for optimal performance.