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In this video, I guide you through developing a brand voice for AI-infused marketing strategies. We delve into creating a custom GPT, establishing a unique brand voice, and utilizing it for various business aspects.

Action requested: Develop and refine your brand voice to enhance your marketing content.

Objective

To develop and refine a brand voice for use in AI-infused marketing strategies using ChatGPT and Perplexity.

Key Steps

1. Gather Sample Information:

- Collect 2-3 samples of your writing style, such as blog posts or social media posts, and a transcript of your spoken content.

2. Upload Samples to ChatGPT:

- Open a conversation in ChatGPT and paste or upload your sample documents.

- Request ChatGPT to analyze the samples and provide feedback on your brand voice.

3. Utilize Perplexity for Analysis:

- Repeat the process with Perplexity to gather additional insights and feedback on your brand voice.

4. Combine Feedback from ChatGPT and Perplexity:

- Combine the feedback received from ChatGPT and Perplexity to create a cohesive brand voice guide.

5. Avoid AI-Sounding Phrases:

- Request ChatGPT and Perplexity to provide a list of phrases to avoid that sound too AI-generated.

6. Create a Brand Voice Guide:

- Compile all feedback and instructions into a comprehensive brand voice guide document.

7. Update ChatGPT:

- Edit your existing GPT in ChatGPT by removing old instructions and uploading the new brand voice guide.

8. Finalize Brand Voice Style:

- Ensure the brand voice guide is well-organized and easy for the AI to understand and implement.

9. Optional: Update GPT Configuration:

- Configure your GPT settings in ChatGPT to reflect the new brand voice style.

10. Maintain Brand Voice Consistency:

- Regularly update and refine the brand voice guide to ensure consistency across all AI-generated content.

Cautionary Notes

- Ensure to avoid using AI-sounding phrases and words in your brand voice to maintain authenticity.

- Double-check the instructions provided by ChatGPT and Perplexity to ensure they align with your brand voice goals.

Tips for Efficiency

- Keep the sample documents well-organized and labeled for easy reference.

- Regularly update and refine the brand voice guide to keep it fresh and aligned with your evolving brand identity.

- Use the feedback and insights from both ChatGPT and Perplexity to create a well-rounded brand voice guide.

- Maintain a clear and consistent brand voice across all AI-generated content for effective marketing strategies.

Additional Tools: https://www.canva.com/design/DAGYWe2owoQ/pc3ekS-D17GUvukjyVg-iw/view?embed